Contract design for two-stage supply chain coordination: Integrating manufacturer-quality and retailer-marketing efforts
By Peng Ma, Haiyan Wang, J. Shang. 2013
204 citations recorded by the source corpus.
Subfields: Management Information Systems, Marketing, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/25cdc680ee6915d5baa8904dc2a16ddbfa83fedb
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In Management Information Systems
In Marketing
In Strategy and Management
Citations in the corpus
- Pricing/service strategies for a dual-channel supply chain with free riding and service-cost sharing (2018, background): “Ma et al. (2013) investigated the issue of channel coordination for a two-stage supply chain with one retailer and one manufacturer.”
- A mathematical model for green supply chain coordination with substitutable products (2017, methodology): “Such a quadratic-type function is frequently used by previous researchers (e.g. De Giovanni, 2011; Lau et al., 2012; Ma et al., 2013a, b; Wu, 2013; Zhao and Wei, 2014; Gao et al., 2016).”
- Supply quality management with optimal wholesale price and revenue sharing contracts: A two-stage game approach (2014, background): “Ma et al. (2013) investigated the issue of coordination in a one manufacturer–one retailer supply chain, where the demand depends on the retailer's sales effort and manufacturer's quality improvement efforts.”