The effects of corporate reputation perceptions of the general public on shareholder value

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The contribution of tangible and intangible resources, and capabilities to a firm’s profitability and market performance (2013, background): “Research (i.e. Wei et al., 2017; Raithel and Schwaiger, 2015) found that because of its unique and complex nature, favourable corporate reputation was linked to firm performance and helped firms sustain competitive advantage in the markets.”
Which of These Things Are Not Like the Others? Comparing the Rational, Emotional, and Moral Aspects of Reputation, Status, Celebrity, and Stigma (2019, background): “However surveys can also conflate reputation with other constructs if they focus on the less central components of reputation’s sociocognitive content, such as emotion (Ponzi et al., 2011; Raithel & Schwaiger, 2015).”
The Impact of Corporate Reputation and Reputation Damaging Events on Financial Performance: Empirical Evidence from the Literature (2015, background): “…contracting, and enforcing may be reduced in case of a good reputation as monitoring costs for counterparties are lower (see Rose and Thomsen, Electronic copy available at: https://ssrn.com/abstract=2576627 2004; Raithel and Schwaiger, 2014; and references therein, for theoretical arguments).”