Voluntary simplicity: an exploration of market interactions

By D. Shaw, Caroline Moraes. 2009

131 citations recorded by the source corpus.

Voluntary simplicity is often considered to be a sustainable lifestyle phenomenon buttressed by environment-friendly consumption practices. Voluntary simplicity is shaped by the individual as well as the society, and marketplace interactions often impact voluntarily simplified approaches to consumption. Pertinent, therefore, is a consideration of how voluntary simplifiers negotiate the tensions between marketplace interactions and decisions (not) to consume, as the exploration of interactions between consumption and non-consumption choices has relevant implications for the advancement of sustainable consumption. Specifically, we seek to answer the following question: how have voluntary simplifiers in a rural context negotiated the relationship between voluntary simplicity and market-based (non-) consumption? This paper reports on a study of 28 rural voluntary simplifiers to explore the intersections between voluntary simplicity and rural markets. Findings highlight the convoluted nature and the multiple manifestations of voluntary simplicity, while the rural context allows an exploration of such tensions in relation to individual voluntary simplicity, local economy, supermarkets, fair trade and consumer culture.

Subfields: Marketing, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/2292ceea54a516d11ab5351c82aaac17b42877e7

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Citations in the corpus

• Ethical Consumption and New Business Models in the Food Industry. Evidence from the Eataly Case (2013, background): “(Ballantine and Creery 2010; Shaw and Moraes 2009), but also more purposeful behaviours, as in the case of boycotting and buycotting (Hye-Jin and Nelson 2009; Nelson et al.”
• The Voluntary Simplicity Movement: A multi-national survey analysis in theoretical context (2012, background): “In an increasingly urbanized world, it is promising to see the Simplicity Movement existing predominantly in cities, for if it only manifested as a predominantly rural lifestyle, it would probably lose any prospect of impacting significantly on mainstream, urbanized culture (Shaw and Moraes, 2009; A”