Bridging the Academic–Practitioner Divide in Marketing Decision Models

By Gary L. Lilien, Bernard J. Jaworski, U. Kayande, Donald R. Lehmann, John H. Roberts, L. Schutz. 2011

142 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/2139da8acc8b0bb3cbaac1d7944e91781d47eff8