Modeling roles of subjective norms and eTrust in customers' acceptance of airline B2C eCommerce websites.

By Hong-bumm Kim, T. Kim, S. Shin. 2009

439 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1fd0b7f17b5cec6b87ab1e20e76c5e163f712438

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Reflective Model of Brand Awareness on Repurchase Intention and Customer Satisfaction (2020, background): “In other e-commerce business opportunities, consumers are not only defined as buyers but also as website users (Kim et al., 2009).”
The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea (2011, background): “Kim, Kim, and Shin (2009) tried to model trust roles using subjective norms, offering practical suggestions for airline marketing managers regarding strategic plans and applications that are effective in enhancing productivity or performance.”
Factors affecting e-commerce adoption among SMEs in Ghana (2016, result): “Empirically supported by studies such as Kim et al. (2009), this study identified subjective norm as an antecedent of attitude and e-commerce adoption intention in Ghana.”
Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust (2016, positive): “Of these, the TAM considers the most effective approach to investigating consumer acceptance and use of technology related application (Ayeh, 2015; Kim, Kim, & Shin, 2009).”
Online purchasing tickets for low cost carriers: An application of the unified theory of acceptance and use of technology (UTAUT) model (2014, methodology): “…Izquierdo-Yusta & Calderon-Monge, 2011; T.G. Kim et al., 2008; Morosan & Jeong, 2008; San Martín & Herrero, 2012), for airlines (Bigné et al., 2010; Kim et al., 2009), in Web 2.0 (Casaló, Flavián, & Guinalíu, 2010; Muñoz-Leiva, Hernández-Méndez, & Sánchez-Fernández, 2012), as an information…”