Consumer Behavior: Buying, Having, and Being (8th ed.)

By N. Madichie. 2009

453 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/1fca388c83282e838ee53631e8e6a3578767a400

Citations in the corpus

• Relevancy and Measurement of Religiosity in Consumer Behavior Research (2009, unknown): “These two religious dimensions are particularly important in consumer research since many explanations of consumer decision-making process revolve around the concept of cognitive and behavior (Solomon, 2002; Arnould et al. 2004).”