Consumers’ perception of wine packaging: a case study

By B. Rocchi, Gianluca Stefani. 2006

139 citations recorded by the source corpus.

Subfields: Food Science, Social Psychology, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/1e6f5493454cc055b1c229d56d8408c8078debd1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

1. Steve Goodman
2. L. Lockshin
3. Simone C. Mueller
4. Jordan J. Louviere
5. Leonardo Casini
6. A. Corsi

In Social Psychology

1. Steve Goodman
2. A. Corsi
3. Leonardo Casini
4. Jordan J. Louviere
5. Simone C. Mueller
6. L. Lockshin

In Tourism, Leisure and Hospitality Management

1. Steve Goodman
2. L. Lockshin
3. Simone C. Mueller
4. Jordan J. Louviere
5. Leonardo Casini
6. A. Corsi
7. Mirella Lapata
8. Saif M. Mohammad

Citations in the corpus

• What you see may not be what you get: Asking consumers what matters may not reflect what they choose (2010, methodology): “We selected 16 attributes/features to describe bottles of red table wine based on prior work (Orth and Malkewitz 2008; Rocchi and Stefani 2005 ) and extensive analysis of wines in retail outlets.”
• Consumer preferences of wine in Italy applying best‐worst scaling (2009, background): “In relation to the importance of front labels, consumers shop with their eyes (Rocchi and Stefani, 2005), with women rating higher than men items like colours, images, pictures and logos (Thomas and Pickering; 2003; Atkin et al., 2007).”