Innovation of a new product category — functional foods

By C. Mark‐Herbert. 2004

144 citations recorded by the source corpus.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/1ce4b961aef5d23711090f1f9daecada81b4aaa4

Citations in the corpus

• Functional food. Product development, marketing and consumer acceptance--a review. (2008, unknown): “In consequence of this has led to the so-called grey area which describes the overlapping of the interests of food and pharmaceutical industries (Farr, 1997; Kotilainen et al., 2006; Mark-Herbert, 2004).”