Emotion and Reason in Consumer Behavior

By 淳子 井上. 2007

93 citations recorded by the source corpus.

Subfields: Information Systems and Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/1b31821e10e7c3bf4e6addc06339e5d13fa7d3b6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

1. Nicole Koenig‐Lewis
2. Adrian Palmer

In Social Psychology

1. Nicole Koenig‐Lewis
2. Adrian Palmer

Citations in the corpus

• The effects of anticipatory emotions on service satisfaction and behavioral intention (2014, background): “Chaudhuri (2006, p. 29) noted that emotions are “permanent, fast, catchy and memorable” and that “cognitive defenses are lowered by emotional treatments”.”