Maslow's Hierarchy of Needs: Does It Apply in A Collectivist Culture

By Patrick A. Gambrel, R. Cianci. 2003

219 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/1a00751fe6003e6cae5ebcb8600bbc4326873e7d

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Citations in the corpus

• Integrated approach to understanding consumer behavior at bottom of pyramid (2008, background): “Cultural differences Cultural differences are offered as one explanation for observed reversals in Maslow’s Hierarchy of needs, especially in collectivist Asian societies (Gambrel and Cianci, 2003; Nevis, 1983a, b). The argument is that social harmony, group loyalty and group recognition are so impo”
• The Suffocation of Marriage: Climbing Mount Maslow Without Enough Oxygen (2014, background): “…to the highest altitudes on Mount Maslow, although it is also possible that cultures vary sufficiently in their motivational hierarchies (see, e.g., Gambrel & Cianci, 2003; Hofstede, 1984) that cultural development will lead to an ascent of a mountain that looks somewhat different from Mount…”