Business impact of Web 2.0 technologies

By Stephen J. Andriole. Communications of the ACM, 2010

391 citations recorded by the source corpus.

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Social Media and Their Affordances for Organizing: A Review and Agenda for Research (2017, neutral): “Yet organizational scholars have been slow to begin exploring the use of social media in the workplace despite a number of calls exhorting them to do so (see, e.g., Andriole, 2010; Aral, Dellarocas, & Godes, 2013; Grasso & Convertino, 2012; Majchrzak, Faraj, Kane, & Azad, 2013).”
A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers (2015, neutral): “…by the power of some types of social media (such as Facebook) to engage users in virtual relationships, various companies and services have sought ways to get involved in the ‘‘people’s internet’’ and to leverage the ‘‘likes,’’ ‘‘shares and ‘‘comments’’ for their brands’ profit (Andriole, 2010).”
Towards an integrated crowdsourcing definition (2012, background): “The abundance of definitions also means that crowdsourcing cannot be coherently classified, as occurs in Andriole [14], where crowdsourcing is identified with other web 2.”