Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?

By Marko Sarstedt, Jan-Michael Becker, Christian M. Ringle, Manfred Schwaiger. 2011

292 citations recorded by the source corpus.

Subfields: Food Science, Marketing

View Paper: https://www.semanticscholar.org/paper/1945212294565aa5118f1bae85236b394f71b3b5

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Food Science

  1. Christian M. Ringle
  2. Joseph F. Hair
  3. Marko Sarstedt
  4. Jörg Henseler
  5. Jun-Hwa (Jacky) Cheah
  6. Hiram Ting
  7. Jan-Michael Becker
  8. Franziska Völckner

In Marketing

  1. Marko Sarstedt
  2. Christian M. Ringle
  3. Joseph F. Hair
  4. Jörg Henseler
  5. Hiram Ting
  6. Jun-Hwa (Jacky) Cheah
  7. Jan-Michael Becker
  8. O. Moisescu

Citations in the corpus