Application of the Cognitive Dissonance Theory to the Service Industry

By Y. “. Kim. 2011

87 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1935aa649f800e05fd4e385b91a72b407bf9f9ee

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. S. Tanford
2. R. Montgomery

In Organizational Behavior and Human Resource Management

1. S. Tanford
2. R. Montgomery

In Sociology and Political Science

1. S. Tanford
2. R. Montgomery

Citations in the corpus

• The Effects of Social Influence and Cognitive Dissonance on Travel Purchase Decisions (2015, background): “Investigations of dissonance in service industries suggest that it is a temporal phenomenon that can take place at different stages in the service experience (Kim 2011; O’Neill and Palmer 2004).”