Web Usage Mining as a Tool for Personalization: A Survey

By Dimitrios Pierrakos, G. Paliouras, Christos Papatheodorou, Constantine D. Spyropoulos. User modeling and user-adapted interaction, 2003

450 citations recorded by the source corpus.

Subfields: Information Systems

View Paper: https://www.semanticscholar.org/paper/18610c34e5a6d5dd959785eca09d9fc227b4ac54

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems

1. Shyam Sundar
2. Trang P. Tran
3. S. Kalyanaraman

Citations in the corpus

• Personalized ads on Facebook: An effective marketing tool for online marketers (2017, methodology): “Data mining is used to collect data on the website which then is analyzed to make the web more personalized (Pierrakos et al., 2003).”
• The Psychological Appeal of Personalized Content in Web Portals: Does Customization Affect Attitudes and Behavior? (2006, methodology): “A customized portal like MyYahoo! uses this method for offering personalized services ( Pierrakos et al., 2003 ).”