Social Context and Advertising Memory

By Stefano Puntoni, N. Tavassoli. 2007

91 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/185ebb76e25b57388eaf0cc55a66986ca84cab9e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Cognitive Neuroscience

1. Dan Ariely
2. Michael I. Norton
3. Daniel Kahneman
4. Jeremy M. Wolfe
5. Anne Treisman
6. Sang Chul Chong
7. Aude Oliva

In Sociology and Political Science

1. Dan Ariely
2. Michael I. Norton
3. Daniel Mochon
4. Francesca Gino
5. Zhenhui (Jack) Jiang

Citations in the corpus

• Don't Distract Me When I'm Media Multitasking: Toward a Theory for Raising Advertising Recall and Recognition (2016, unknown): “Likewise, Puntoni and Tavassoli (2007) suggested that people are normally conscious of appearing socially desirable to others, and when the case, tend to be more attentive to identity expressive advertising.”
• Bolstering and restoring feelings of competence via the IKEA effect (2012, background): “However, because the mere presence of others can increase consumers' concerns about the impressions they make (Puntoni & Tavassoli, 2007), simply making the social context more salient should increase the impact of the desire to show off products on the magnitude of the IKEA effect.”