Free markets and fettered consumers

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Pavlovian Processes in Consumer Choice: The Physical Presence of a Good Increases Willingness-to-Pay (2010, background): “Economists are increasingly interested in what policies make sense if preferences are constructed (e.g., Daniel McFadden 2006).”
Retail competition in electricity markets (2009, background): “Thus, the manner in which consumers perceive their participation in market transactions affects their decision of whether or not to exercise their choice (McFadden, 2001).”
Information, School Choice, and Academic Achievement: Evidence from Two Experiments. NBER Working Paper No. 13623. (2007, background): “…that the provision and framing of information may be an important tool that policy makers can use when choice is introduced to increase efficiency in public goods markets (Choi, Laibson, and Madrian 2006; McFadden 2006; Winter et al. 2006; Hastings and Tejeda-Ashton 2008; Kling et al. 2008).”