Customer Relationship Management—A Driver for Change in the Structure of the U.S. Lodging Industry:

By Gabriele Piccoli, Peter O'Connor, Claudio Capaccioli, Roy Alvarez. 2003

149 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/1631093a7ac696e8a08aee2d1b832fe9f1d42eb0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

1. Dimitrios Buhalis
2. Barbara Neuhofer

In Strategy and Management

1. Dimitrios Buhalis
2. Barbara Neuhofer

Citations in the corpus

• Smart technologies for personalized experiences: a case study in the hospitality domain (2015, background): “When strategically implemented, Piccoli et al. (2003) claim that companies can use ICTs to collect, consolidate, manipulate and analyze consumer needs on an unparal-leled scale to maximise tailor-made experiences.”