Risk aversion and skewness preference

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Does it pay to be ethical? Evidence from the FTSE4Good (2014, background): “…been shown that the third and the fourth moments of return distributions – skewness and kurtosis, respectively – do matter to investors, who show a preference for positive skewness and an aversion to kurtosis (see, Kraus and Litzenberger, 1976; Fang and Lai, 1997; Dittmar, 2002; Post et al., 2008).”
Investors’ Risk Preference Characteristics and Conditional Skewness (2014, background): “[21] study discovered that people’s risk aversion would decrease the skewness premium coefficient.”
Portfolio selection with higher moments (2010, unknown): “( 2008 ), Bacmann and Benedetti ( 2009 ), Da Silva et al.”