The Soul of the New Consumer : Authenticity - What We Buy and Why in the New Economy

By D. Lewis, Darren Bridger. 2000

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Emotional Branding and the Strategic Value of the Doppelgänger Brand Image (2006, background): “Brands that successfully shroud themselves in the cloak of authenticity are able to convey desirable consumer meanings of inner directedness, lack of pretense, and genuine commitment to brand-related activities (see Lewis and Bridger 2000).”
Online Consumer Review Factors Affecting Offline Hotel Popularity: Evidence from Tripadvisor (2016, background): “Online consumer reviews have become an important source of information for consumers, substituting for other forms of business-to-consumer (Jiang & Chen, 2007) and offline word-ofmouth (WOM) communication (Lewis & Bridger, 2001) about the quality of service providers.”
Searching for the Future: Challenges Faced by Destination Marketing Organizations (2006, background): “The new consumer wants to be addressed in personalized ways and with customized messages that reflect individual preferences (Windham and Orton 2000).”
Prosperity without Growth? – The transition to a sustainable economy (2010, unknown): “16 Lewis and Bridger 2001, eg.”