Integration of market pull and technology push in the corporate front end and innovation management—Insights from the German software industry

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The cost of additive manufacturing: machine productivity, economies of scale and technology-push (2016, methodology): “An initial survey of the varying strategic requirements originating from the marketpull and technology-push environments for the innovation process is provided using the framework by Brem and Voigt (2009).”
Intensity of innovation in public sector organizations: The role of push and pull factors (2020, background): “While the relative explanatory power of these two alternatives has been hotly debated (Kleinknecht & Verspagen, 1990), more recent literature sees them as two driving forces which may have a joint effect on innovation (Brem & Voigt, 2009; Di Stefano et al., 2012; Kim & Lee, 2009).”
Digital Technology Entrepreneurship: A Definition and Research Agenda (2017, background): “As a result, the phenomenon under study was usually characterized as a techno-logy-push situation (Brem & Voigt, 2009), where the entrepreneur had the mission to find an application and create a market for a new and complex technology (Giones et al., 2013).”