Consumer processing of foreign advertisements: roles of country-of-origin perceptions, consumer ethnocentrism, and country attitude

By B. Moon, Smriti Jain. 2002

90 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/141e4a0f0510b6281d3ff1e97510ac867b7aa4c8

Citations in the corpus

• Ethnocentric beliefs and country-of-origin (COO) effect: Impact of country, product and product attributes on Greek consumers' evaluation of food products (2007, unknown): “Same findings were observed by Moon and Jain (2002)”