The Institutionalization of Fair Trade: More than Just a Degraded Form of Social Action

By C. Gendron, Véronique Bisaillon, Ana Isabel Otero Rance. 2009

147 citations recorded by the source corpus.

Subfields: Marketing, Plant Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/1372009ccb8312f2f68e60703d312599c09b5aad

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. A. Nicholls
2. D. Dalli
3. F. Montagnini
4. R. Sebastiani
5. B. Huybrechts
6. Hugh Willmott

In Plant Science

1. A. Nicholls
2. B. Huybrechts

In Strategy and Management

1. B. Huybrechts
2. A. Nicholls
3. D. Dalli

Citations in the corpus

• Ethical Consumption and New Business Models in the Food Industry. Evidence from the Eataly Case (2013, background): “It is through social and collective action that ethical stances can effectively lead to actual outcomes in terms of market transformation (Gendron et al. 2009).”
• Sustaining Inter-organizational Relationships Across Institutional Logics and Power Asymmetries: The Case of Fair Trade (2016, methodology): “This hybrid ‘market-driven trade justice’ logic has been encapsulated within the FT standards initially developed by the FT movement (Gendron et al. 2009; Reinecke 2010) and gradually embodied by FTOs through their social enterprise identity (Huybrechts and Defourny 2008).”