The effects of appropriateness of service contact personnel dress on customer expectations of service quality and purchase intention: The moderating influences of involvement and gender

By Chris Y. Shao, Julie Baker, Judy A. Wagner. 2004

264 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1367cba463682a9bb65abe620481f83da3a7ea19

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Blend Ibrahim
2. Joan Meyers-Levy
3. B. Ababneh
4. B. Loken
5. Ahmad Aljarah

In Organizational Behavior and Human Resource Management

1. Blend Ibrahim
2. B. Loken

In Sociology and Political Science

1. Blend Ibrahim
2. Joan Meyers-Levy
3. B. Ababneh
4. B. Loken
5. Ahmad Aljarah

Citations in the corpus

• Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination (2020, background): “Such a decision is taken regarding the overall evaluation of the purchase (Dodds, 1995; Shao et al., 2004).”
• Revisiting gender differences: What we know and what lies ahead☆ (2015, background): “To explain, Shao, Baker, and Wagner (2004) found that females' service quality expectations and intentions to use a banker were higher when the banker dressed more professionally.”