Advertising, Perceived Quality, and Brand Image

By D. Aaker, Alexander L. Biel. 2013

128 citations recorded by the source corpus.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/12d1c7080ef85660a563d59b9c1c363cf711c4d2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Sunghyup Sean Hyun
2. Wansoo Kim
3. Heesup Han
4. Jinsoo Hwang
5. S. Tanford

Citations in the corpus

• Dimensions of Brand Equity in the Chain Restaurant Industry (2011, background): “This question arose in part from studies that considered perceived quality as an antecedent of brand image (e.g., Kirmani and Zeithaml 1993).”