Internet Banking Adoption in Kuala Lumpur: An Application of UTAUT Model

By Yeoh Sok Foon, B. Fah. 2011

369 citations recorded by the source corpus.

Internet banking is becoming a new focuses as the number of internet users is increasing globally and its benefits. This study aimed to investigate the factors and determinants of internet banking adoption among Malaysian. Four factors that proposed to influence the adoption from Unified theory of acceptance and use of technology were included in this study. A total of 200 respondents were collected using convenience sampling. Results of this study showed that performance expectancy (r = 0.51, p < 0.01), effort expectancy (r = 0.55, p < 0.01), social influence (r = 0.64, p < 0.01), facilitating condition (r = 0.63, p < 0.01) and trust (r = 0.55, p < 0.01) were positively correlated with behavioral intention among respondents. Analysis of multiple linear regressions was used to determine the predictors of internet banking adoption among Malaysian. The results showed that performance expectancy, effort expectancy, social influence, facilitating condition and trust explained 56.6% variance of behavioral attention among the respondents (F = 50.54, p < 0.01). Knowing the determinants on internet banking adoption could help banking company to improve their service to attract more users. Besides, the use of internet banking could reduce the frequency to bank that indirectly reduce air pollution.

Subfields: Accounting, Information Systems and Management, Marketing

View Paper: https://www.semanticscholar.org/paper/124839db6ac7e021262a97c95e2832652ac13590

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In Accounting

  1. Mazen El-Masri
  2. Jay-Ick Lim
  3. Alan Serrano
  4. Nripendra P. Rana
  5. Yogesh Kumar Dwivedi
  6. Maged Ali
  7. Michael D. Williams
  8. Juyoung Kang

In Information Systems and Management

  1. Nripendra P. Rana
  2. Yogesh Kumar Dwivedi
  3. Ali Abdallah Alalwan
  4. Ali Tarhini
  5. Michael D. Williams
  6. Marc Clement
  7. Mazen El-Masri
  8. Anand Jeyaraj

In Marketing

  1. Nripendra P. Rana
  2. Yogesh Kumar Dwivedi
  3. Mazen El-Masri
  4. Jay-Ick Lim
  5. Alan Serrano
  6. Maged Ali
  7. Michael D. Williams
  8. Juyoung Kang

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