Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement

By Jae-eun Kim, S. Lloyd, Marie-Cécile Cervellon. 2016

189 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/122490ab56d004346e1d76db2b7ec2438a709faf

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. V. Pitardi
2. Laurence Dessart

In Marketing

1. V. Pitardi
2. Laurence Dessart

Citations in the corpus

• How stories generate consumer engagement: An exploratory study (2019, background): “To understand how CE generates benefits for brands, recent focus has been placed on how specific brand contents work to create engagement (Kim et al., 2016; Schultz, 2017; Lee et al., 2018; Hollebeek & Macky, 2019).”