Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit

By Yuping Liu-Thompkins, Leona Tam. 2013

183 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/11fdfb55f1f31007de9f06a9655359ee6fb5dfc8

Citations in the corpus

• Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets (2015, unknown): “Accordingly, customers in countries with greater resource inequality engage in more self-enhancement (Loughnan et al. 2011).”