Consumer adoption of technological innovations
By Maria Sääksjärvi. 2003
168 citations recorded by the source corpus.
Subfields: Management Science and Operations Research, Marketing, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/118d38dd1d2c4378a94d0f3a56c47d6f270faafa
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In Management Science and Operations Research
In Marketing
In Sociology and Political Science
Citations in the corpus
- The role of information in mobile banking resistance (2010, background): “Knowledge intensive innovations, like technological innovations, often entail considerable learning effort from the consumer (Saaksjarvi, 2003).”