A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents

By Dan J Kim, Donald L. Ferrin, H. Rao. Decision Support Systems, 2008

3,779 citations recorded by the source corpus.

Are trust and risk important in consumers' electronic commerce purchasing decisions? What are the antecedents of trust and risk in this context? How do trust and risk affect an Internet consumer's purchasing decision? To answer these questions, we i) develop a theoretical framework describing the trust-based decision-making process a consumer uses when making a purchase from a given site, ii) test the proposed model using a Structural Equation Modeling technique on Internet consumer purchasing behavior data collected via a Web survey, and iii) consider the implications of the model. The results of the study show that Internet consumers' trust and perceived risk have strong impacts on their purchasing decisions. Consumer disposition to trust, reputation, privacy concerns, security concerns, the information quality of the Website, and the company's reputation, have strong effects on Internet consumers' trust in the Website. Interestingly, the presence of a third-party seal did not strongly influence consumers' trust.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/114b3aa3a4c2ceaa6b61630dc409be7604a75f77

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Citations in the corpus

Understanding perceived risks in mobile payment acceptance (2015, background): “Prior studies mainly examined the reducing effects of some antecedents on perceived risk, such as service quality cues (Chen and Chang, 2005), privacy and security protection, reputation, third-party presence (Kim et al., 2008), web Note: *,**,***Significant at p<0.”
Opportunities and risks of software-as-a-service: Findings from a survey of IT executives (2011, background): “, bill payment services) at the individual consumer level [21, 42].”
Understanding the Blockchain technology adoption in supply chains-Indian context (2018, background): “These perceptions on insecurity and discomfort may be related to their previous experience, expertise, knowledge, and familiarity with blockchain or similar technologies (Agarwal and Prasad 1999; Kim, Ferrin, and Rao 2008).”
Handbook of Consumer Finance Research (2008, background): “Kim, Ferrin, and Rao ( 2008 ) categorized the antecedents that infl uence consumer trust and consumers’ risk concerns toward electronic commerce entities: cognition (observation)-based, affect-based, experience-based, and personalitybased.”
Factors Affecting Bloggers' Knowledge Sharing: An Investigation Across Gender (2011, background): “In previous research, trust has been found to facilitate online information transaction decision making [44, 57, 60, 92, 102].”
A cross-cultural study of the intention to use mobile banking between Lebanese and British consumers: Extending UTAUT2 with security, privacy and trust (2019, background): “Therefore, certain perceptions and emotional or irrational forces would then influence the users’ trust in the technology [92].”