Using PLS to Investigate Interaction Effects Between Higher Order Branding Constructs
By Bradley Wilson. 2010
154 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/111eb5e24524ddd4ba338714f07edf1f04fce3be
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
- Marko Sarstedt
- Christian M. Ringle
- Joseph F. Hair
- Jörg Henseler
- Vinit Parida
- Joakim Wincent
- Jun-Hwa (Jacky) Cheah
- Javier Cenamor
In Organizational Behavior and Human Resource Management
- Marko Sarstedt
- Christian M. Ringle
- Joseph F. Hair
- Jörg Henseler
- Vinit Parida
- Jun-Hwa (Jacky) Cheah
- Hiram Ting
- Joakim Wincent
In Sociology and Political Science
- Joseph F. Hair
- Marko Sarstedt
- Christian M. Ringle
- Vinit Parida
- Joakim Wincent
- Javier Cenamor
- Artur Strzelecki
- Hapzi Ali
Citations in the corpus
- PLS-SEM: Indeed a Silver Bullet (2011, background): “Other studies broach the issue of moderating effects (Henseler and Chin 2010; Henseler and Fassott 2010), hierarchical component models (Wetzels, Odekerken-Schroder, and van Oppen 2009), and higherorder interaction effects in hierarchical component models (Wilson 2010).”
- How entrepreneurial SMEs compete through digital platforms: The roles of digital platform capability, network capability and ambidexterity (2019, methodology): “Specifically, we estimated a repeated indicator model in the first stage and used the scores for the constructs in the second stage (Wilson, 2010).”