Pulling on the Heartstrings: Examining the Effects of Emotions and Gender in Persuasive Appeals

By Elyria Kemp, Pamela A. Kennett-Hensel, J. Kees. 2013

172 citations recorded by the source corpus.

Subfields: Social Psychology, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0f8b8ad304a3a55bc2bb1f6b9e1c61ad4a6dd61b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Social Psychology

1. Joan Meyers-Levy
2. B. Loken

In Sociology and Political Science

1. Joan Meyers-Levy
2. B. Loken

Citations in the corpus

• Revisiting gender differences: What we know and what lies ahead☆ (2015, background): “Other work by Kemp, Kennett-Hensel, and Kees (2013) found that women were persuaded more and intended to donate more money than men when a charity appeal generated sympathy rather than pride.”