eWOM, Revisit Intention, Destination Trust and Gender

By A. Abubakar, Mustafa Ilkan, Raad Meshall Al-Tal, K. Eluwole. 2017

337 citations recorded by the source corpus.

Abstract This article investigates the impact of eWOM on intention to revisit and destination trust, and the moderating role of gender in medical tourism industry. Result from structural equation modeling (n = 240) suggests the following: (1) that eWOM influences intention to revisit and destination trust; (2) that destination trust influences intention to revisit; (3) that the impact of eWOM on intention to revisit is about 1.3 times higher in men; (4) that the impact of eWOM on destination trust is about 1.2 times higher in men; and (5) the impact of destination trust on the intention to revisit is about 2.3 times higher in women. Implications and future research directions are discussed.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0f885659df97859a3892d98a334475053f052ddc

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Citations in the corpus

COVID-19 and repeat visitation: Assessing the role of destination social responsibility, destination reputation, holidaymakers’ trust and fear arousal (2020, background): “Abubakar et al. (2017) revealed the significant impact of destination trust on revisit intention. Saleem, Zahra, and Yaseen (2017) examined the relation between trust and repurchase on 383 frequent flyer customers within Pakistan’s airline industry. The results revealed that service quality and trus”
Satisfaction and revisit intentions at fast food restaurants (2020, background): “Restaurant managers are interested to understand the factors of consumer revisit intention, as it is cost effective to retain the existing customers in comparison with attract new customers [49].”
Destination image during the COVID-19 pandemic and future travel behavior: The moderating role of past experience (2021, background): “The connection between individuals’ trust and their behavioural intent has been assessed in various contexts (e.g. Chen et al., 2011) including tourism and hospitality (Abubakar et al., 2017; Kim et al., 2011).”