Variable attention facilitates creative problem solving.

By Oshin Vartanian. 2009

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Making creative metaphors: The importance of fluid intelligence for creative thought (2012, background): “…strategies for idea generation (Gilhooly, Fioratou, Anthony, & Wynn, 2007; Nusbaum & Silvia, 2011a), exerting control over attention and thought (Vartanian, 2009; Zabelina & Robinson, 2010; Zabelina, Robinson, Council, & Bresin, in press), making decisions and refining initial ideas (Finke,…”
Increasing Students' Scientific Creativity: The “Learn to Think” Intervention Program (2013, methodology): “Each activity for the LTT is a procedure on how to solve a problem, which demands focused attention (Vartanian, 2009) that can help accelerate cognitive”
Creativity and the Stroop interference effect (2014, background): “Instead they assumed that creativity may be related to flexible modulation of cognitive control (cf. Vartanian, 2009).”
Why do ideas get more creative across time? An executive interpretation of the serial order effect in divergent thinking tasks. (2012, background): “Recent research, for example, has highlighted the contributions of exercising top-down control over attention and cognition ( Benedek, Bergner, Könen, Fink, & Neubauer, 2011; De Dreu, Nijstad, Bass, Wolsink, & Roskes, 2012; Fink et al., 2009; Nusbaum & Silvia, 2011a; Vartanian, 2009; Zabelina & Robi”