Inversions of service-dominant logic

By Stephen Louis Vargo, Robert F. Lusch. 2014

206 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/0e1e0312fae1940f34198ba49868593e68f4e952

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Chulmo Koo
2. Ulrike Gretzel
3. Zheng Xiang
4. Yogesh Kumar Dwivedi
5. Shivam Gupta
6. M. Sigala
7. Bijoylaxmi Sarmah
8. Shampy Kamboj

In Strategy and Management

1. Yogesh Kumar Dwivedi
2. Shivam Gupta
3. M. Sigala
4. Bijoylaxmi Sarmah
5. Shampy Kamboj

Citations in the corpus

• Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2018, background): “Vargo and Lusch (2014) define a service ecosystem as “a relatively self-contained, self-adjusting system of resource”.”
• Smart tourism: foundations and developments (2015, background): “However, although a functioning service ecosystem is seen as a major prerequisite for enabling the co-creation of customer experiences (Vargo and Lusch 2014), little is still known about how firms can actually construct and continuously manage such service ecosystems.”