Spillover of Negative Information on Brand Alliances

By Nicole L. Votola, H. Unnava. 2006

161 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0e1db4284d508527ab6ab230f9ca9dd9d4bd02d9

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. N. Amaral
2. B. Loken

In Organizational Behavior and Human Resource Management

1. B. Loken

In Sociology and Political Science

1. N. Amaral
2. B. Loken

Citations in the corpus

• Viewing usage of counterfeit luxury goods: Social identity and social hierarchy effects on dilution and enhancement of genuine luxury brands (2016, background): “However, even these entrenched associations of brands may change under certain conditions (e.g. Ahluwalia, Burnkrant, & Unnava, 2000; Loken & John, 2010; Votolato & Unnava, 2006; Warlop & Alba, 2004; Bellezza & Keinan, 2014).”