Mapping customer journeys in multichannel decision-making
By Julia Wolny, Nipawan Charoensuksai. 2014
169 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/0cfbdd29f6ffeb0c2db5790bb1a72bde6d64bcaf
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- Showrooming, Webrooming, and User-Generated Content Creation in the Omnichannel Era (2018, background): “With webrooming, consumers make their final decision and purchase in the brick-and-mortar store (Wolny and Charoensuksai 2014).”