The Role of Self‐identity in the Theory of Planned Behavior: A Meta‐Analysis

By J. Rise, P. Sheeran, S. Hukkelberg. 2010

470 citations recorded by the source corpus.

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How the interplay between consumer motivations and values influences organic food identity and behavior (2018, methodology): “Our model starts from the expectation that organic food identity is a ‘primary’ direct drive of organic food behavior (Rise et al., 2010).”
Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures (2020, unknown): “The literature has also reported that self-identity influences intention in multiple behavioural contexts, further mediated by theory of planned behaviour (TPB) constructs (Ajzen, 1988) and found to affect attitude towards behaviour (ATT) and perceived behavioural control (PBC) (Rise et al., 2010).”
Identities Through Time: An Exploration of Identity Change as a Cause of Desistance (2016, background): “Rise et al. (2010) argue that perceptions of identity can range from being role-specific, to group characteristics, to personality traits.”
Use of Structural Equation Modeling to Predict the Intention to Purchase Green and Sustainable Homes in Malaysia (2013, background): “Perceived self-identity refers to the salient aspects of an individual’s self-identity towards performing a given behavior (Rise et al., 2010; Cook et al., 2002).”