Marketing scales handbook.

By Gordon C. Bruner. 2009

149 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/0c46760c448eab28054a1a1429c238530e3ce113

Citations in the corpus

• How Reliable are Measurement Scales? External Factors with Indirect Influence on Reliability Estimators (2015, unknown): “Scales were chosen from Bruner (2009).”
• Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-Point, 7-Point and 10-Point Scales (2008, unknown): “The questionnaire items were derived from existing ‘price consciousness’ scales (Bruner and Hensel 1992).”
• Do data characteristics change according to the number of scale points used (2007, unknown): “The questionnaire items were derived from existing 'price-consciousness' scales (Bruner & Hensel 1992).”