Global Marketing: A Decision-Oriented Approach

By S. Hollensen. 2004

208 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/0beb4c5e73c89e916ae8f1bf94881157cf90da70

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Andrea Caputo
2. Marina Dabic
3. Giacomo Marzi
4. Davor Vlajcic
5. Ilaria Setti

Citations in the corpus

• Expatriates managers’ cultural intelligence as promoter of knowledge transfer in multinational companies (2018, background): “is part of a communication model wherein the sender encodes the message and uses a medium/channel to transmit the message to the receiver, who then decodes it (Hollensen, 2007).”