Extreme Makeover: Short- and Long-Term Effects of a Remodeled Servicescape
By E. Brüggen, Bram Foubert, Dwayne D. Gremler. 2011
113 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management
View Paper: https://www.semanticscholar.org/paper/0abf36afa697e2e7b99f5fde0e7fdb66443b3571
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In Marketing
In Organizational Behavior and Human Resource Management
Citations in the corpus
- How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value (2021, methodology): “Finally, positive WOM communication was measured adapting the scales proposed by Brüggen et al. (2011) and Zeithaml et al. (1996), and the intention to purchase recommended brands was assessed based on the scales proposed by Cosenza et al. (2015) and Magno (2017).”