The evolution of subjective commitment to groups: A tribal instincts hypothesis.

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Mechanisms of social cognition. (2012, background): “As mentioned already, conformity itself is rewarding and thus may provide a basis for both producing and confirming stereotypic behavior (Richerson & Boyd 2001).”
What Is the Function of Confirmation Bias? (2020, background): “ The assumption that the point also holds for ‘tribe’ members and collaborators, more generally, receives support from the “tribalinstincts hypothesis” (Richerson and Boyd 2001), which holds that humans tend to harbor “ethnocentric attitudes in favor of [their] own tribe along with its members,…”
Genes, Memes and Human History (2004, background): “If there is variation across groups and little variation within them, group selection is likely to be powerful: see (Boyd and Richerson, 1996; Sober and Wilson, 1998; Richerson and Boyd, 1999; 2001 )).”