Understanding the intention to follow the advice obtained in an online travel community

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Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior (2013, background): “Similarly, trust in an online community is important when following advice and/or forming an attitude toward a product, as potential tourists will be influenced by other customer posts that they see as trustworthy (Casalo et al., 2011).”
Social Support, Source Credibility, Social Influence, and Impulsive Purchase Behavior in Social Commerce (2019, background): “In s-commerce where users search for shopping suggestions, the perceived trustworthiness of the source will increase the seeker’s perceived value of that advice [6] and the intention to follow the advice [14].”
The impact of online reviews on hotel booking intentions and perception of trust. (2011, background): “Research by Casaló, Flavián, and Guinalíu (2010) indicates that consumers will follow the advice provided by other members of an online community if they perceive the advice as useful in informing their purchasing decision.”