Pricing strategies of low-cost airlines: The Ryanair case study

By P. Malighetti, Stefano Paleari, Renato Redondi. 2009

165 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Transportation

View Paper: https://www.semanticscholar.org/paper/09d50e76a77c46e4311b46e6b4c9ad6930a30b4f

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In Economics and Econometrics

1. Andrzej Skrzypacz
2. Simon Board

In Marketing

1. Andrzej Skrzypacz
2. Simon Board

Citations in the corpus

• European airlines′ strategic responses to the COVID-19 pandemic (January-May, 2020) (2020, background): “Wizz Air intends to expand into new European markets and Ryanair announced it will drive price competition once the markets open up again (see Table 2), thereby committing to keep the strategic position of the main developer and leader of price-driven airline competition in Europe (Malighetti et al.”
• Revenue Management with Forward-Looking Buyers (2016, background): “For airlines, Ryanair has unsold capacity on 80–90 percent of its flights (Malighetti, Paleari, and Redondi 2009).”