European airlines′ strategic responses to the COVID-19 pandemic (January-May, 2020)

By Sascha Albers, V. Rundshagen. Journal of Air Transport Management, 2020

178 citations recorded by the source corpus.

This paper analyzes airline reactions to the COVID-19 crisis in the spring months of 2020 along the typical crisis response strategies of retrenchment, persevering, innovating, and exit. Based on the content analysis of 148 news items filtered from a daily aviation industry newsletter published during the unfolding of the crisis in Europe (from January 6 to June 2), the paper specifies and differentiates European airlines’ strategic responses, outlines key implications for the post-COVID-19 competitive landscape, and raises attention points for managers and policy makers.

Subfields: Economics and Econometrics, Global and Planetary Change

View Paper: https://www.semanticscholar.org/paper/bdaa82edf66ceee56eb821de794f7c169629066b