Cognitive attraction and online misinformation

By Alberto Acerbi. Palgrave Communications, 2018

118 citations recorded by the source corpus.

The spread of online misinformation has gained mainstream attention in recent years. This paper approaches this phenomenon from a cultural evolution and cognitive anthropology perspective, focusing on the idea that some cultural traits can be successful because their content taps into general cognitive preferences. This research involves 260 articles from media outlets included in two authoritative lists of websites known for publishing hoaxes and ‘fake news’, tracking the presence of negative content, threat-related information, presence of sexually related material, elements associated to disgust, minimally counterintuitive elements (and a particular category of them, i.e., violations of essentialist beliefs), and social information, intended as presence of salient social interactions (e.g., gossip, cheating, formation of alliances), and as news about celebrities. The analysis shows that these features are, to a different degree, present in most texts, and thus that general cognitive inclinations may contribute to explain the success of online misinformation. This account can elucidate questions such as whether and why misinformation online is thriving more than accurate information, or the role of ‘fake news’ as a weapon of political propaganda. Online misinformation, while being an umbrella term covering many different phenomena, can be characterised, in this perspective, not as low-quality information that spreads because of the inefficiency of online communication, but as high-quality information that spreads because of its efficiency. The difference is that ‘quality’ is not equated to truthfulness but to psychological appeal.

Subfields: Cognitive Neuroscience, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/02cace165bd3781b40671ce65e173144b5089a23

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Citations in the corpus

Towards psychological herd immunity: Cross-cultural evidence for two prebunking interventions against COVID-19 misinformation (2021, background): “The use of moral-emotional language is known to enhance the virality of social media content (Acerbi, 2019; Berriche and Altay, 2020; Brady et al., 2017).”