The Affective Turn

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Trends in the Turn to Affect (2015, background): “…social formations, in the ‘engineering’ of affective responses, and in how workers and citizens become emotionally engaged and affectively interpellated (Berlant, 2005, 2008; Blackman, 2012; Clough, 2008a, 2008b, 2009; Clough with Halley, 2007; Gill and Pratt, 2008; Massumi, 2002; Thrift, 2004).”
Theorizing affective ethnography for organization studies (2018, background): “The turn to affect came about in the mid-1990s, when critical theorists, cultural critics, social geographers, and other social researchers urged a turn to affect (Blackman and Venn, 2010; Clough and Halley, 2007; Gregg and Seigworth, 2010; Massumi, 1995; Sedgwick and Frank, 1995; Thrift, 2004).”
Body, Image and Affect in Consumer Culture (2010, background): “Biomedia point to the expansion of the informational substratum of bodily matter and the introduction of a ‘postbiological threshold’ into life itself (Clough, 2008).”