Consumer Power: A Comparison of the Old Economy and the Internet Economy

By Behrang Rezabakhsh, Daniel Bornemann, Ursula Hansen, Ulf Schrader. 2006

298 citations recorded by the source corpus.

Subfields: Management Science and Operations Research, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/08d1a3adb6ce1a1230be43a9f5dff6500ba4d3ef

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Management Science and Operations Research

1. Ingoo Han
2. Do-Hyung Park
3. Sara Kim
4. Kyoung-jae Kim
5. Will Serrano

In Marketing

1. Do-Hyung Park
2. Ingoo Han
3. Sara Kim
4. C. Valor
5. Christy M. K. Cheung
6. Raffaele Filieri
7. Abdallah Q. Bataineh
8. S. Satish

In Strategy and Management

1. Ingoo Han
2. Do-Hyung Park
3. C. Valor

Citations in the corpus

• The Effects of Consumer Knowledge on Message Processing of Electronic Word of Mouth via Online Consumer Reviews (2008, background): “In addition to overcome the limitations of traditional WOM communication, eWOM activity has allowed consumers to overcome most information asymmetries that characterize traditional consumer markets [16].”
• Can Consumers Buy Responsibly? Analysis and Solutions for Market Failures (2008, background): “The first dimension of consumer power is expert power, which depends on the possession of information ( Rezabakhsh et al. 2006 ).”