The impacts of the food traceability system and consumer involvement on consumers' purchase intentions toward fast foods

By Mei‐Fang Chen, Chien-Hsien Huang. 2013

123 citations recorded by the source corpus.

Subfields: Food Science, Marketing

View Paper: https://www.semanticscholar.org/paper/08685fb4b7a2882dcb53fb40504621a74f53839b

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In Marketing

1. Mu-Chen Chen
2. Chia-Lin Hsu

Citations in the corpus

• Explaining consumer attitudes and purchase intentions toward organic food: Contributions from regulatory fit and consumer characteristics (2014, background): “Chen and Huang (2013) confirmed that individuals with a higher degree of trust are more likely to have less perceived information asymmetry and less fear of seller opportunism toward food.”