Adoption of the mobile Internet: An empirical study of multimedia message service (MMS)

By Chin-Lung Hsu, Hsi-Peng Lu, Huei-Hsia Hsu. 2007

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What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty (2016, background): “Past studies have found that the determining factors of information system adoption differ between potential users and experienced users (Teo et al. 2009; Hsu et al. 2007).”
An Extended Decomposed Theory of Planned Behaviour to Predict the Usage Intention of the Electric Car: A Multi-Group Comparison (2015, background): “Emotions have been added to cognitive decision models such as the Theory of Planned Behaviour for various products and issues, and have been found to be highly relevant for predicting behavioural intentions [9,56,57].”
Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India (2020, methodology): “If, a SME feels that the adoption of the technology, that is, here adoption of SMM mechanisms, is compatible with the system of work application, the SME usually considers to adopt that technology (Brown & Russell, 2007; Hsu et al., 2007).”
Why do people use and recommend m-wallets? (2020, unknown): “In addition, researchers have used DOI to examine consumers ’ adoption behavior in different contexts such as online shopping (Bigne-Alcaniz et al., 2008), multimedia messaging services (Hsu et al., 2007), and mobile commerce and mobile banking (Van der Boor et al., 2014).”