Corporate Branding, Retailing, and Retail Internationalization

By S. Burt, L. Sparks. 2002

193 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management, Tourism, Leisure and Hospitality Management

View Paper: https://www.semanticscholar.org/paper/06b911188a1b44fb91186a746ca175398fa6d7c8

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Hamed M. Shamma
2. Gabriella Spinelli
3. A. Ismail

In Strategy and Management

1. Hamed M. Shamma
2. Gabriella Spinelli
3. A. Ismail

In Tourism, Leisure and Hospitality Management

1. Hamed M. Shamma

Citations in the corpus

• Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers (2012, background): “To mention just a few; gaining a competitive advantage in fashion retailing (Lewis and Hawksley, 1990), benefiting from the fashion own brand (Moore, 1995), branding strategies in UK fashion retailers (Birtwistle and Freathy, 1998), corporate branding (Burt and Sparks, 2002), factors influencing the”
• Toward a Comprehensive Understanding of Corporate Reputation: Concept, Measurement and Implications (2012, background): “Corporate branding is seen to have emerged as a key concept in the late 1990s (Burt and Sparks, 2002).”